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Web Results (simply known as 'natural' or 'the rest of the page') are the website results located just under the maps. Prior to the advent of Local Business Results, this section and Sponsored Results are all a consumer would see. While Web Results are important the Local Business Results have pushed this a bit further down the page. There are no pay-per-click fees associated with this form of placement.
What all of this means to you.... While Sponsored Results is an effectve way to achieve top rankings, it's also very costly and will not render the same amount of clicks or calls as Local Map Results or Web Results listings. Both map and web results are known as 'oraganic' listings meaning Google has looked upon a particular website or business as offering significant value to consumers and as a result will place this business on the first page. As a rule of thumb consumers are far more likely to visit organically ranked businesses and websites as opposed to those that are sponsored.
Web Results can yield significant results as well. However, because you're under the maps and pay-per-click listings, you will not get a lot of exposure. Also keep in mind that the 'real estate' available in this section is limited and in many cases you find yourself competing with big directories like Super Pages, Service Magic, Merchant Circle and others for those few spots. They have a lot of money and expertise at their disposal, so it can be a tough fight.
Local Business Results is the ideal position for any small business. This allows ideal exposure by being featured at the top of the page while avoiding expensive pay-per-click fees and benefiting from consumer prefered 'organic' rankings.
Keep one thing in mind though, there are a maximum of seven map positions available on the first page of Google - sometimes less. Compare that to the number of businesses in compeition with you in your local area and you'll quickly understand why that first page position is so valuable to have - yet at the same time difficult to achieve and maintain.
We hope this answers some of your questions and please read the rest of the page to learn a little more about how we can help you grow your business. We once again ask that you call us with any additional questions at 800-363-5098. |
Ask yourself this: when was the last time you used the Yellow Pages?
It's a fact that over 80% of consumers now use the internet when searching for goods and services. A vast majority (over 87%) use Google which is the number one online source and used more than Craigslist, Angie's List, Service Magic, or any other site or search engine. Having a natural placement on Google for the keywords and phrases related to your business gives you instant credibility in addition to a 40% - 45% increase in leads. If you're sincere about your business, you need placement. It's that simple. Keep this in mind - your competitors are already ranked and benefiting, search and see for yourself.
Our team will do a quick analysis of your market search volume and local competition. This includes identifying the most used keywords and phrases by consumers when searching for the services you offer. For example, if you're a home painter some of the keywords and phrases might include: 'house painting', 'home painters', 'painting contractors', etc. We optimize your business so you appear on the first page for these keywords and terms. Our staff creates, writes and submits your profile for optimization. We then link and blog your business to our network of sites. Results are usually seen within 24 - 48 hours! Our service includes constant updates and changes so that your presence is constantly in step with Google's ever changing algorithms. This means you're sure to stay on top! 
